The connector people call when the door matters.
Former commercial lead at Future PLC. Now fractional. 2,000+ senior relationships across media, technology, and maritime.
Twenty years building senior networks across media, technology, and maritime. I embed in businesses I believe in — as a fractional commercial director, a connector, a partner — and create the opportunities they couldn't create alone.
Track record
Twenty years in senior commercial roles. Three continents. A network of two thousand operators across media, technology, and maritime — the kind you don't assemble from a LinkedIn search.
I hold three active partnerships at any given time. I keep the list short on purpose — it's the only way the work stays worth doing.
How I work
Most consultants write a report and leave. I embed. I become your commercial director, your door-opener, the person whose phone calls get answered. I work with a small number of businesses at a time — structured so my incentives sit with yours, and I'm paid when doors actually open.
If the problem is that you can't get to the right rooms, the right people, or the right commercial momentum — that's exactly where I operate.
01
I join your business as fractional commercial director. I use my network to get you in front of buyers, partners, and investors you couldn't reach independently. Commission or retainer based on results.
02
With 2,000+ senior decision-makers across media, technology, and maritime, I open doors that most businesses can't reach independently. The right introduction at the right moment is often worth more than any campaign.
Active partnerships
I work with a small number of businesses at a time. Here's where my time is currently deployed.
Behaviour Intelligence Platform
Role — Fractional Commercial Director
LIVIS turns real organisational conversations into objective data on leadership, communication, and decision-making. I lead commercial strategy and open enterprise doors across HR and people functions.
Recent activity
Sales sprint cadence established, ICP defined, first distribution partner conversations opened within 6 weeks.
AudioQR Attribution Technology
Role — Commercial Connector
Minfo's patented technology makes TV, radio, and cinema advertising as trackable as digital. I open commercial doors in broadcast, media, and ad-tech.
Recent activity
Warm introductions made to Kargo, Future PLC, We Are Social, and Global Radio. TVBEurope feature published July 2026.
Marina Marketplace
Role — Co-Founder
A marina marketplace with 21,000+ listings across 70+ countries, now live on iOS. Co-founded with my brother, building the booking infrastructure for the marine industry.
Visit site →About
I've spent 20+ years in senior commercial roles across Future PLC, Wildfire, and Gruner + Jahr — building pipelines and driving growth across three continents. I co-founded BerthFinder. I've sat on both sides of the table, in boardrooms and in startups, in London, New York, and everywhere in between.
I work with a small number of businesses at a time. The ones I take on, I take seriously.
More about Duncan →One-pager
Download a one-page overview of how I work and what I take on.
If you're working on something serious and think I might be useful — let's talk.
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