Twenty years.
Three continents.
One focus.

I've spent my career in rooms where commercial decisions get made. At Future PLC as a senior commercial director. At Wildfire building B2B pipelines for some of the world's biggest brands. At Gruner + Jahr operating across European media markets.

I didn't stay in any of those roles because I found something more interesting to do: work directly with the businesses building the next thing. Founding, partnering, facilitating, connecting.

In 2024 I co-founded BerthFinder with my brother — a marina marketplace now live in 12 countries. I became Fractional Commercial Director for LIVIS, a behaviour intelligence platform changing how organisations understand their own performance. I started opening commercial doors for Minfo, whose technology is solving the attribution problem that's plagued broadcast advertising for 30 years.

I work with a small number of partners at a time. I'm not trying to scale a consultancy. I'm trying to do meaningful commercial work with people I respect, on things I believe in.