The work.

01

Fractional Commercial Director

LIVIS

LIVIS turns real organisational conversations into objective behaviour data. The Analyst platform identifies patterns in how people lead, communicate, and decide — giving HR and leadership functions evidence where they previously had only opinion.

My role

Fractional Commercial Director. Building the go-to-market strategy, ICP definition, partner pipeline, and direct outreach to enterprise buyers across people and leadership functions.

Recent activity

Sales sprint cadence established, ICP defined, first distribution partner conversations opened within 6 weeks.

02

Commercial Connector

Minfo

Minfo's patented AudioQR technology makes broadcast media as trackable as digital. A TV or radio viewer taps the app at the moment of intent — the advertiser gets verified, permission-based engagement data tied to that exact exposure. Think Shazam, built for advertising attribution.

My role

Opening commercial doors in broadcast, media, and ad-tech. Getting Minfo in front of the buyers who have the attribution problem.

Recent activity

Warm introductions made to Kargo, Future PLC, We Are Social, and Global Radio. TVBEurope feature published July 2026.

03

Co-Founder

BerthFinder

A marina discovery and booking platform I co-founded. 21,000+ listings across 70+ countries. Live iOS app. 2,500+ marina operators contacted. Real paying customers. Building the infrastructure for how boaters find and book berths worldwide.

My role

Co-founder. Commercial strategy, product direction, outreach, and everything else.

04

AI + Digital Build

Green Agent

Green Agent is a material-science-led retrofit consultancy helping property owners improve how their existing buildings perform environmentally. Founded by Duncan Gilbert, it's built on decades of hands-on retrofit experience and a rigorous understanding of how buildings actually behave over time.

My role

Designed and delivered the full digital and AI foundation — a custom AI Brain built on Claude (trained on Green Agent's strategic foundations, voice, and knowledge base), a six-page website, and the strategic positioning that underpins both.

Recent activity

Delivered a full AI Brain, six-page website, and brand positioning. Project complete.